November UPDATE: State highway 19 construction from Interstate to River Road (in vicinity of Fleet Farm)

5/4/2020 update starts here

2/29/2020 update starts here




11/22/2019 update starts here


Highway 19 construction set to start Tuesday from River Road to I-39/90/94.  (Wisconsin State Journal, 9/30/2019)

The $10 million project will expand Highway 19 to four lanes, construct new bridges over the Yahara River, and reconstruct the River Road intersection into a roundabout.

Original 10/22/2018 post, "New Madison-area Fleet Farm now open at state highway 19 and Interstate 39/90/94", starts here.

Photo and video by Retiring Guy

Original 8/8/2018 post, "Fleet Farm to open new Madison area store at state highway 19 and Interstate 39/90/94", starts here.

Is Mills Fleet Farm getting ready to rumble with Blain's Farm & Fleet?



Fleet Farm to build store at Highway 19 and Interstate 39-90-94.  (Wisconsin State Journal, 12/20/2017)

The $25 million project comes less than two years after the Brainerd, Minnesota, company was purchased by KKR of New York, one of the country’s largest investment firms, in a move designed to add stores to its lineup of 37 locations in Minnesota, Wisconsin, Iowa and North Dakota. Wisconsin is home to 18 stores, but others are planned or under construction in Kenosha, Ocononowoc, Eau Claire and Delavan.

Mills Fleet Farm launches aggressive expansion plan, aiming to double in size in 6 years.  (Milwaukee Journal Sentinel, 6/3/2018)

That, and the strong possibility that Mills will expand into Illinois, could bring the retailer into closer competition with the similarly named but separate Blain’s Farm & Fleet, a Janesville-based chain that sells some of the same types of merchandise. 

Historically, there has been little overlap in the territories of the two retailers. The great majority of Mills stores are in eastern and central Wisconsin, and in Minnesota. The great majority of the 38 Blain’s stores are in southern and southwestern Wisconsin, and in northern Illinois.