Kevin R. Burns profile at Bloomberg
Related reading:
New Altria Deal Makes Juul Cofounders Billionaires. (Forbes, 12/20/2018)
Related reading:
New Altria Deal Makes Juul Cofounders Billionaires. (Forbes, 12/20/2018)
“We understand the controversy and skepticism that comes with an affiliation and partnership with the largest tobacco company in the U.S.,” Juul CEO Kevin Burns said in the statement. “We were skeptical as well. But over the course of the last several months we were convinced by actions, not words, that in fact this partnership could help accelerate our success switching adult smokers. “
E-cigarettes: Tobacco Industry’s Gateway to Addiction. (Tobacco Free CA)
The tobacco industry’s plan? Get young people hooked on products with enticing flavors and cool tech that mask their real danger. And it’s working – more and more kids who wouldn’t otherwise use a tobacco product are using e-cigarettes7 – it’s the most common tobacco product used among high school students.
Related post:
UPDATE: Remember, Juul recently jumped into bed with Big Tobacco. (5/23/201
Like the tobacco industry hawking cigarettes, the whole point of vaping is to get kids hooked. (12/19/2018)
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