Report: Target is closing its Greenfield store at S. 27th St. and W. Layton Ave. (WTMJ, 10/30/2018)
In 1951, Southgate changed shopping. (Milwaukee Journal Sentinel, 12/5/1999)
Milwaukeeans found Southgate irresistible. The center opened on Sept.20, 1951 a weekday and the developers were pleasantly surprised when more than 60,000 people showed up for their “family party!’ The entertainment was vintage Milwaukee: Polish and Italian folk dancers, polka bands on the blacktop. A visit from Alice in Dairyland a world champion flagpole stander and, of course, fireworks.
The traffic jams and hordes of shoppers weren't the only surprises Milwaukeeans found Southgate irresistible.
When Southridge Mall opened in 1970, it was more than 10 times larger than the original Southgate. It was also a self contained, climate controlled environment, a virtual indoor park with fountains, benches and even a two story aviary. Southgate’s owners were not about to go down without a fight. In 1971, they rebuilt their center as an enclosed mall and practically doubled the number of stores.What's That Building? 3774 S 27th St. (The Squeaky Curd, 11/2/2017)