Thursday, August 9, 2012

Magazine Subscriptions Flat, Newsstand Sales Decline by 10%

Women’s Magazines Lead Overall Decline in Newsstand Sales. (The New York Times, 8/8/2012)

Excerpt:  According to data released by the Audit Bureau of Circulations on Tuesday, overall paid and verified circulation of magazines declined slightly, by 0.1 percent, in the first half of 2012. But newsstand sales — often seen as the best barometer of a magazine’s appeal — were down nearly 10 percent.

"Celebrity" titles slipping badly.  (Why wait for the news in print when you can go online and get instant gratification?)
People (-18.6%)
Star (-14.2%)
In Touch (-13.3%)
Us Weekly (-11.4%)

Home and food titles get a boost.
Food Network Magazine (+17/8%)
Architectural Digest (+8.6%)
Woman's Day (unspecified single-digit increase)
Family Circle (ditto)

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