Link to January 12 Newspaper Project post, "Only 2.4% subscribe at newspaper pay sites".Excerpt: A puny 2.4% of print subscribers is the average number of people paying for online content at the handful of daily newspapers that have been bold enough to erect pay walls, according to a new survey.
In the first comprehensive study of actual consumer willingness to pay for online news, ITZ/Belden Interactive delivered both good and bad tidings to publishers hoping to begin charging for their content.
The bad news, of course, is the limited number of online readers who were willing to pay for online access to the 26 U.S. dailies included in the survey.
The good news, as you can see in the table (here), is that the few consumers who are willing to pay for online content appear to be largely indifferent to how much it costs. . .
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