Link to pcmag.com post, "Why Can't Old Media Understand the Viral Effect?"Excerpt: And now, the Associated Press and many newspapers are showing their ignorance of the viral effect and its potential value to them by attacking bloggers and other online users who "poach" their stories despite the fact that there are always links back to the source. They actually reject the value of the viral effect, mostly because they do not understand its potential positive impact on their business. While we in the tech community love to ride the RIAA for being dummies regarding its understanding of both the network effect and simple modern marketing, the newspaper folks are just as vulnerable to this criticism
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