This genie is definitely out of the bottle, so to speak.
Link to July 16 Guardian article, "Financial Times editor says most news websites will charge within a year".
Excerpt: The Financial Times editor, Lionel Barber, has predicted that "almost all" news organisations will be charging for online content within a year.
Barber said building online platforms that could charge readers on an article-by-article or subscription basis was one of the key challenges facing news organisations.
"How these online payment models work and how much revenue they can generate is still up in the air," Barber said in a speech at at a Media Standards Trust event at the British Academy last night.
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