Thursday, January 29, 2009

Survey Says

Contrary to the image of Generation Y as the "Net Generation," internet users in their twenties do not dominate every aspect of online life.

Link to January 28 Pew Internet & American Library Project report, "Generations Online in 2009".

Key findings:
1. Teens and Generation Y find entertainment and social networks online.
2. Older generations use the internet as a tool for research, shopping and banking.
3. Video downloads, online travel reservations and work-related research are now pursued more equally by young and old.
4. Broadband access has doubled for many age groups, tripled in oldest groups.

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