Tuesday, August 19, 2008

Satisfaction with Search Sites


Link to August 19 CNET News.com post, "Google tops among search sites for customer satisfaction".

Excerpt:
Add the University of Michigan's annual American Customer Satisfaction Index for the e-business sector to the list of surveys that show Google is doing really, really well.

The ACSI, set to be released early Tuesday, puts Google at the top of the heap for customer satisfaction in the big search and portals category. Google's score of 87 out of 100 (based on interviews with 3,000 customers) is one of the highest scores ever recorded by the ACSI.

For the e-business sector as a whole (including search and portals and a second category for news and information sites), the survey paints an improving picture: customer satisfaction improved 5.5 percent from 2007 to 79.3 this year on the ACSI's 100-point scale. That's a 25.9 percent jump since e-businesses were added to the survey in 2000.

Sidelight: Customer satisfaction scores by industry found here.

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