Thursday, March 1, 2018

This week in the cereal aisle: The takeover of Mom

Photo by Retiring Guy
(Rice Krispies fan changed her mind?)

Post buys Lakeville-based MOM Brands for $1.15 billion.  Deal combines nation's No. 3, No. 4 makers of breakfast cereal.  (Star Tribune, 2/3/2015)
MOM Brands, as the Malt-O-Meal company has been called since 2012, is perhaps best known by Minnesotans for its namesake hot wheat cereal, still churned out at a vintage mill in Northfield. But the company hit the big leagues by selling low-priced cold cereal in bags and producing knockoffs of major brands. 
Its Tootie Fruities, for instance, are a dead ringer for Kellogg’s Froot Loops.

You might remember this commercial.

Other weeks in the cereal aisle posts:
Hoopla over rainbow marshmallows added to Lucky Charms.  (2/22/2018)
Kellogg's Donut Shop in your choice of flavors.  (2/14/2018)
Just a spoonful of sugar helps the shredded wheat go down.  (2/6/2018)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter.  (1/30/2018)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves.  (1/16/2018)
\What's really going on with this General Mills blend.  (1/10/2018)
Giant size bargains to kick off the new year.  (1/3/2018)

Satisfy your craving for chocolate.  (12/22/2017)
Pumpkin Spice runs amok.  (11/7/2017)
Danger lurks.  (11/2/2017)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20/2017)
Limited Edition Mocha Crunch.  (7/16/2017)
Kellogg's Frosted Flakes with Marshmallows.  (2/1/2017)
A marriage between General Mills and Girls Scouts of America.  (1/19/2017)

Alpha-Bits is getting squeezed out.  (11/23/2016)
Special K continues to branch out.  (10/23/2016)
Wedding bells chime.  (10/5/2016)
The price of convenience (22.54 cents per ounce).  (8/19/2016)
Make up your mind already!  (8/14/2016)
Remember Nabisco Shredded Wheat?  (7/13/2016)
Features Batman and Superman.  (7/7/2016)
Post wants you to have ice cream for breakfast.  (6/30/2016)
Tiny Toast.  (6/21/2016)

No comments: