Wednesday, February 1, 2017

This week in the cereal aisle: Kellogg's Frosted Flakes with Marshmallows

Perhaps we've reached brand overkill here.

Photo by Retiring

(And yes, I've thought the same thing:  Other people in the cereal aisle wondering, "Why the hell is that guy taking pictures of cereal boxes?")

Related reading:  Tony the Tiger:  Still going strong at 66.

Ad Age Advertising Century: Top 10 Icons.  (3/29/1999)
The 20th century.  Tony the Tiger is #9.

A Tiger at 60: How Kellogg's Tony Is Changing for a New Age.  (Advertising Age, 8/29/2011)
Keeping his job description in tune with the times.  Tony's purpose in life, however, has never wavered -- sell Frosted Flakes to kids and grocery-buying moms. But now, as the food industry faces a crackdown on advertising to children, Kellogg Co. has found a new target for Tony: Dads.

Related posts:
A marriage between General Mills and Girls Scouts of America.  (1/19/2017)
Alpha-Bits is getting squeezed out.  (11/23/2016)
Special K continues to branch out.  (10/23/2016)
Wedding bells chime.  (10/5/2016)
The price of convenience (22.54 cents per ounce).  (8/19/2016)
Make up your mind already!  (8/14/2016)
Remember Nabisco Shredded Wheat?  (7/13/2016)
Features Batman and Superman.  (7/7/2016)
Post wants you to have ice cream for breakfast.  (6/30/2016)
Tiny Toast.  (6/21/2016)

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