Perhaps we've reached brand overkill here.
Photo by Retiring
(And yes, I've thought the same thing: Other people in the cereal aisle wondering, "Why the hell is that guy taking pictures of cereal boxes?")
Related reading: Tony the Tiger: Still going strong at 66.
Ad Age Advertising Century: Top 10 Icons. (3/29/1999)
The 20th century. Tony the Tiger is #9.
A Tiger at 60: How Kellogg's Tony Is Changing for a New Age. (Advertising Age, 8/29/2011)
Related posts:
A marriage between General Mills and Girls Scouts of America. (1/19/2017)
Alpha-Bits is getting squeezed out. (11/23/2016)
Special K continues to branch out. (10/23/2016)
Wedding bells chime. (10/5/2016)
The price of convenience (22.54 cents per ounce). (8/19/2016)
Make up your mind already! (8/14/2016)
Remember Nabisco Shredded Wheat? (7/13/2016)
Features Batman and Superman. (7/7/2016)
Post wants you to have ice cream for breakfast. (6/30/2016)
Tiny Toast. (6/21/2016)
Keeping his job description in tune with the times. Tony's purpose in life, however, has never wavered -- sell Frosted Flakes to kids and grocery-buying moms. But now, as the food industry faces a crackdown on advertising to children, Kellogg Co. has found a new target for Tony: Dads.
Related posts:
A marriage between General Mills and Girls Scouts of America. (1/19/2017)
Alpha-Bits is getting squeezed out. (11/23/2016)
Special K continues to branch out. (10/23/2016)
Wedding bells chime. (10/5/2016)
The price of convenience (22.54 cents per ounce). (8/19/2016)
Make up your mind already! (8/14/2016)
Remember Nabisco Shredded Wheat? (7/13/2016)
Features Batman and Superman. (7/7/2016)
Post wants you to have ice cream for breakfast. (6/30/2016)
Tiny Toast. (6/21/2016)
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