And it doesn't look like it's gonna happen anytime soon. If ever. The post-Covid peak occurred in 2023.
Source: Box Office Mojo
Here's a selection of comments made by Rebecca Rubin, senior film and media reporter for Variety, from weekly weekend box office summaries for the year 2025. (Bold red text for emphasis provided by Retiring Guy.)
Though the year is early, the overall box office is up 55% from the same weekend in 2024, according to Comscore. Hollywood is banking on 2025 as the long-awaited rebound year after the pandemic and two union strikes had upended the box office over the last half-decade. Over the next 12 months, blockbuster hopefuls like “Avatar: Fire and Ash,” “Superman,” “Jurassic World Rebirth” and “Mission: Impossible – The Final Reckoning” will attempt to help movie theaters recapture their pre-COVID glory.
As the summer season heats up, the box office is riding high with overall revenues up 25.5% from last year, though still 27% behind 2019, according to Comscore.
The overall box office is 6.4% ahead of last year — a margin that has been shrinking over the past few weeks. In early July, for example, revenues were 16% ahead of 2024.
Labor Day tends to be among the softest moviegoing times of the year, and the 2025 edition didn’t disappoint. Overall, the four-day stretch brought in roughly $82 million, a 26% decline from last year’s holiday, and it’s shaping up to be a long wait between blockbusters.
Overall, revenues are running roughly 1% ahead of 2024, which is a disappointment as many analysts expected this year to be more in line with pre-pandemic periods that saw ticket sales routinely top $9 billion annually.
Although the year is very young, 2026 is already pacing ahead of 2025 by 26.5%, according to Comscore. Last year’s revenues hit $8.9 billion across 12 months, a modest 1.5% increase from 2024, though just short of the $9 billion that analysts had expected the industry to generate.
Actually, it's an even more modest 1% increase. Check the math on the graph. Variety loves to round up.
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