Wednesday, August 6, 2014

Golf's Marshmallow Move


Golf Resorts Change Course To Attract Younger Generation.  (The New York Times, 8/4/2014)

Getting more people to golfResorts are pondering that question, too, making changes that would have been unthinkable even a decade ago, 
  • peppering corporate golf events with tangentially related activities like 
    • using golf clubs to hit marshmallows or 
    • throwing Frisbees around the course.

Wondering how that marshmallow thing works?  Here are a couple of examples.





This doesn't look like a sustainable, long-term business strategy to me.

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