Front page of 1/13/2023 New York Times. Note top-right headline.
Related reading:
The Nation, 4/22/2019
The late Herb Schmertz was a public-relations legend, a dedicated oil man who revolutionized the way his industry and other corporations manipulate American news, public opinion, and government policy. As a senior PR executive for Mobil, Schmertz pioneered what he called the op-ad. Beginning in October 1970, Mobil paid The New York Times to publish regular op-ed articles, written by the oil company, in which it delivered its views on energy, the environment, and other issues of the day. In a 1991 interview revealed here for the first time, Schmertz explained: “Everything we did was organized as if it was one big political campaign.” The goal of the campaign, Schmertz continued, “was to win elections also. On public-policy issues.”
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