Soup is not on so much anymore: Campbell's CEO acknowledges shrinking middle class

Photo credit:  Committee for Economic Development

Campbell Rethinks Its Recipe as Consumer Tastes Change.  (The New York Times, 11/9/2015)

That's not all she acknowledges.

“There are 80 million millennials now, and they’re shopping and thinking differently about food and in a way that is influential,” she said. She said changes in the family are also challenging food companies.  

“Families now are multicultural, multigenerational, single-parent, same-sex, mixed and traditional,” Ms. Morrison said.

And, yes, the AFA (American Family Association) and their One Million Moms project are offended.  Very offended.

Here's the commercial that set them off.