Yeah, I know, the 'headline' puts a cynical spin on the program. Sorry. But then I just finished reading this article.
Zoo Atlanta library program spreads statewide. (Atlanta Journal-Constitution, 2/23/2011)
But there's a slight catch. Keep reading.
Excerpt: Zoo Atlanta and the Georgia Public Library Service have formed a partnership that will allow library card holders statewide free access to the zoo.
The launch of the program was announced Wednesday on the steps of the state capitol.
Marcus Margerum, vice president of marketing and sales at Zoo Atlanta, explained at the announcement that anyone with a valid Georgia public library card can check out a Zoo Atlanta Family Pass DVD and upon its return, receive a receipt for free zoo admission for two adults and two children, an $80 value.
One DVD is available for checkout in each participating library for up to seven days. There will be no holds or waiting lists and families can take advantage of the program one time per year, per card and per household.
Will lost or damaged DVDs be replaced?
In Zoo Atlanta's defense, management can't cut off a key source of revenue and expect to keep up its operations.
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