Monday, May 3, 2010

As USA Today Would Say, "We're Watching More TV"

"Big Bang Theory" fans.  New episode + repeat tonight!

Link to May 2 The Hollywood Reporter article, "TV viewing in home at all-time high".

Excerpt:   Despite the fear and loathing of new media in Hollywood, the digital lessons of the past decade point to the same conclusion: The TV set in the home is the American hearth.

So far, data suggests that the new video technologies -- broadband-enabled PCs, iPhones, PDAs and now the iPad -- have expanded video usage, not cannibalized it, despite phenomenal growth during the past three years. TV viewing in the home is at an all-time high, averaging 5.13 hours per viewer per day during fourth-quarter 2009 and more than eight hours a day for the entire household, according to Nielsen tracking. During fourth-quarter 2007, TV viewing in the home was 4.86 hours per viewer per day
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