Postcard from Retiring Guy's collection
Headline and subhead: New York Times, 6/3/2025
Javier C. Hernandez reports:
Single-ticket sales were down roughly 50 percent in April and May, compared with the same period in 2024, according to the data. Subscriptions, traditionally an important source of revenue, have also declined significantly this season: Revenue was down 82 percent for theater and 57 percent for dance.
At the National Symphony Orchestra, one of the Kennedy Center’s flagship ensembles, subscriptions declined by 28 percent, the data showed. At Washington National Opera, subscriptions were down 25 percent. In total, subscription revenue was projected at $2.7 million in the coming fiscal year, compared with $4.4 million this year.
[snip]
The Kennedy Center disputed the relevance of the data on Tuesday, saying the center had changed some aspects of how it marketed and structured subscriptions recently, including by starting its campaign later than usual.
Exhibit A
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