Publishers Take a Niche Approach to Selling Books

Publishers Look Beyond Bookstores. (The New York Times, 2/28/2011)

Print headline: Books Fly Off Unusual Shelves.

Excerpt:     “The national bookstore chain has peaked as a sales channel, and the growth is not going to come from there,” said David Steinberger, chief executive of the Perseus Books Group. “But it doesn’t mean that all brick-and-mortar retailers are cutting back.”

A wide range of stores better known for their apparel, food and fishing reels have been adding books. The fashion designer Marc Jacobs opened Bookmarc in Manhattan in the fall. Anthropologie has increased the number of titles it carries to 125, up from 25 in 2003. Coldwater Creek, Lowe’s, Bass Pro Shops and even Cracker Barrel are adding new books. Some mass retailers, too, are diversifying — Target, for instance, is moving away from male-centered best sellers and adding more women’s and children’s titles this year.

At Lowe’s, books on subjects like cooking and home projects are stacked at the front of the store, “inspiring and informing customers to purchase goods that will allow them to successfully complete home improvement projects,” Patti Price, the company’s senior vice president for merchandising, said in an e-mail.

And, I suspect in many cases, inspiring customers to check the availability of titles of interest at their local public library.