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Excerpt: Last week the Latin pop star Ricky Martin — to the surprise of perhaps almost no one — came out of the closet. Did he give the exclusive to People? Nope. Whisper it to Page Six? Nuh-uh. Submit to a tearful interview with Barbara Walters? Not a chance.
Instead Mr. Martin posted a statement on his fan Web site, rickymartinmusic.com. “I am proud to say that I am a fortunate homosexual man,” he wrote.
It was a departure from the typical celebrity coming-out, which goes something like this: find a sympathetic publication, say, The Advocate (Sean Hayes), Time (Ellen DeGeneres) or People (Lance Bass, Clay Aiken and Neil Patrick Harris); give a soul-baring interview; and watch the story land at the same time you are promoting a new show, album or book.
Mr. Martin is one of a growing number of celebrities who, fed up with being hounded by tabloids and Internet gossip, want to control their public personas by addressing personal issues directly with their fans.
But that didn't stop the above-mentioned publications from doing some reporting of their own, of course.
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