Imagine that! Some people just want to read, even when using an iPad.

For New Yorker on iPad, Words Are the Thing. (The New York Times, 8/1/2011)

Excerpt: When magazine publishers began pouring their resources and hopes into the iPad, their thinking was that readers wanted something substantially more than just words on a screen. A simple PDF of a page just would not do. The app had to dazzle the senses.

But some consumers, it turns out, just want to read.

Perhaps the biggest irony is that The New Yorker iPad edition outsells Wired's.

Cloudred, time to eat your words.