Ad from Women's Home Companion, July 1951
Half a century later, we're still fighting a war on this front. Coming soon, heat, haze, humidity—and underarm stains.
With summer a little more than a month away, count on sweating ruining at least one shirt with a yellow armpit stain. It's often a bigger problem for men: Remove the sport coat and there's that embarrassing reveal of twin sweat circles, dashing the whole power suit image.
Underarm sweat may bother you, but it fuels an industry of deodorant, stain remover and absorbent shield makers. Many admit they're still struggling to discover a true cure for this common sweat zone and its resulting shirt stains.
Arrid is still available, but it's not among the top 5 sellers.