Sunday, September 19, 2010

Redbox Surpasses 1,000,000,000 Rentals

Redbox:  The 'Chickenman' of Video Rentals

Link to September 19 Rockford Register-Star article, "Movie fans like simplicity, low cost of one-box shopping".

Excerpt:   Redbox, in fact, rented its 1 billionth movie this month after debuting its self-service kiosks in Denver six years ago.

Today, renters can find new releases at more than 24,000 Redbox kiosks nationwide.

Redbox has 58 kiosks in the Rockford area renting more than 1.3 million DVDs since the kiosks debuted here in July 2008, company spokesman Christopher Goodrich said

Gotta do the math on this one.

1,300,000 divided by 58 kiosks = 22,414 rentals per kiosk.  (And of course not all 58 were in place in 2008.)

22,414 rentals divided by 780 days = 29 rentals per day per kiosk.  (Or 1,682 rentals per day in the Rockford area.)

Next step:  compare Redbox statistics with those of the Rockford Public Library.

I've accessed Illinois Public Library statistics many times before.
And what happens now when I clock on the 'Illinois data' link?

I guess this is what happens when your 'state librarian' has too many other irons in the fire.

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