Excerpt: Extracting payment from online readers has been called everything from the next great folly of print journalism to its salvation, but to get a glimpse of how it really looks, head to Lancaster, Pa.
Specifically, head to the offices of The Intelligencer Journal-Lancaster New Era, one of the first handful of news outlets to acknowledge in interviews that it intends, in the next few months, to start using a software system developed by the entrepreneurs Steven Brill, L. Gordon Crovitz and their partners, which they are calling Press+. (This link includes sample screens for Lancaster Online.)
“We are quite a ways from widespread adoption of paid content, so it’s too soon to tell how successful they’ll be,” said Rick Edmonds, a media business analyst at the Poynter Institute in St. Petersburg, Fla. But most publishers will not want to develop their own software systems, he said, and assuming Press+ works well, its chances of catching on “look pretty good.”