Hamacher Motel has the biggest display ad in the yellow pages of the 1967 Middleton Wisconsin phone book

 

From Retiring Guy's postcard collection

An alternate postcard view

The area where the motel used to be located has been much transformed.

Google Maps

Wisconsin State Historical Society property record

Other Madison Then and Now posts:

2020
Motel Mayflower.  (3/18/2020)

CUNA Mutual.  (3/3/2020)
Unbuilt Hilton Inn at University Avenue and Walnut Street.  (2/18/2020)
Capitol Motel.  (2/10/2020)

2019
UW-Madison Agriculture Hall (part 2).  (7/22/2019)
East Towne Mall and Interstate/151 interchange.  (6/18/2019)
900 Ann Street (TravelLodge motel).  (6/14/2019)
Madison General Hospital.  (6/11/2019)
State and Francis streets.  (6/10/2019)
The Edgewater Hotel   You don't mess with a classic art moderne building.  (6/2/2019)
North and south of the Beltline and east of West Towne Mall.  (4/30/2019)
North and south of the Beltline in the West Towne Mall area.  (4/2/2019)
Beltline, Whitney Way, Odana Road, and University Research Park.  (3/5/2019)
652 State Street.  (3/5/2019)

2015
City-County Building.  (9/1/2015)
Veterans Administration Hospital. (8/27/2015)
The Red Gym:  When will the unobstructed view return?  ()7/22/2015)
UW-Madison College of Agriculture.  (7/22/2015)
Wisconsin State Historical Society.  (7/21/2015)
UW-Madison Memorial Union.  (7/21/2015)

2013
240 West Gilman.  (9/6/2013)
North Carroll Street between West Johnson and West Gorham.  (9/5/2013)
East Mifflin & North Pinckney.  (8/30/2013)