Headline: New York Times, 11/2/2023
Sequoia Capital, a top venture firm that has funded Apple, Airbnb, Instagram and WhatsApp, all but begged Mr. Bankman-Fried to take its money during the mad rush when crypto was shiny and new. The FTX founder did. Sequoia then commissioned a very long celebration of Mr. Bankman-Fried by Adam Fisher, a longtime Silicon Valley writer who fell hard for the man whose fans called him S.B.F.
“After my interview with S.B.F., I was convinced: I was talking to a future trillionaire,” Mr. Fisher wrote. He added: “The FTX competitive advantage? Ethical behavior.”
Less than two months after the interview was published, FTX collapsed. Sequoia put a note at the top of the story saying this was an “unexpected turn of events.” It later took the story down and wrote off its $214 million investment in the exchange. Sequoia and Mr. Fisher declined to comment.
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