Wednesday, January 10, 2018

This week in the cereal aisle: What's really going on with this General Mills blend

Photo by Retiring Guy

General Mills trolling Kellogg's with this new version of Lucky Charms.  (Thrillist, 1/3/2018)
It is Lucky Charms with the non-marshmallow portion (you know, the part you didn't eat as a kid) replaced by frosted corn flakes. However, Frosted Flakes cereal is owned by Kellogg's, so it's not an official mash-up. The logical next question would be why does the "frosted flakes" portion of the box look an awful lot like the text on a box of Frosted Flakes. That's not really clear, but it seems like General Mills is not so subtly trolling a rival. 

Related posts:
Giant size bargains to kick off the new year.  (1/3/2018)
Satisfy your craving for chocolate.  (12/22/2017)
Pumpkin Spice runs amok.  (11/7/2017)
Danger lurks.  (11/2/2017)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20/2017)
Limited Edition Mocha Crunch.  (7/16/2017)
Kellogg's Frosted Flakes with Marshmallows.  (2/1/2017)
A marriage between General Mills and Girls Scouts of America.  (1/19/2017)
Alpha-Bits is getting squeezed out.  (11/23/2016)
Special K continues to branch out.  (10/23/2016)
Wedding bells chime.  (10/5/2016)
The price of convenience (22.54 cents per ounce).  (8/19/2016)
Make up your mind already!  (8/14/2016)
Remember Nabisco Shredded Wheat?  (7/13/2016)
Features Batman and Superman.  (7/7/2016)
Post wants you to have ice cream for breakfast.  (6/30/2016)
Tiny Toast.  (6/21/2016)

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