Challenges for Google

Page takes the helm with Google facing big questions.  (San Jose Mercury News, 1/21/2011)

Excerpt:    Page's to-do list starts with Google's core product: search. Quality is extremely hard to measure, but in recent months there has been growing criticism that Google search results are not as good as they used to be. Page needs to quickly clean up results that observers feel are being polluted by, among other things, people who have learned how to game Google's algorithm so that their websites appear higher up in search results.

Beyond that, Internet search is on the verge of a big moment of disruption. While Google still dominates traditional search, Microsoft's Bing has made impressive gains in market share and is earning a reputation for innovative features.

And more searches are occurring on social sites like Facebook, which are closed to Google.

Which leads to Page's second big challenge: social networking.

Remaining 3 challenges:  product development, acquisitions, mobile.