Excerpt: It's finally happening. The foundation upon which the Web is built—oodles and oodles of free content and services—is about to crumble. It hasn't happened yet, but the signs that it soon will are all there:
• A glut of free content from largely undifferentiated sources
• Premier providers struggling to maintain a steady flow of new content without the benefit of revenue
• A beyond-hard economy beating back every idea, initiative, and dollar that might help float said content on the free Web
• An uncooperative public that remains unwilling to pay for virtually anything online
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