Monday, August 23, 2010
Reattaching the Cord
Link to August 23 New York Times article, "In the Living Room, Hooked on Pay TV".
Excerpt: These are confusing times in the living room. The proliferation of Internet video has led to much talk of “cord-cutting” — a term that has come to mean canceling traditional pay TV and replacing it with programming from a grab bag of online sources.
But so far Americans are not doing this in any meaningful numbers. “Nor is there any evidence of it emerging in the near future,” said Bruce Leichtman, the president of Leichtman Research Group, which studies consumer media habits.
This is all the more remarkable, industry analysts say, because it seems to defy the way the Internet has disrupted and challenged virtually every other major form of media — from music to newspapers to books.
In part that is because the television business took action to avoid the same fate. Heavyweight distributors and producers have protected their business models by ensuring that some must-see shows and live sporting events cannot legally be seen online.