Saturday, February 17, 2024

Kellogg's Pop-Tarts, "a wonderful breakfast treat", were introduced 60 years ago

Retiring Guy was never a fan of this bland creation..

New York Times, 2/14/2024
Mr. Post led the bakery plant that developed the first Pop-Tarts for Kellogg’s in 1964, his son said. The snack quickly became a popular treat for many people in the United States, including Mr. Post’s children, who were among the first taste testers. 
Today, according to Kellogg’s, billions of Pop-Tarts are sold each year. They have also been depicted on murals, showcased in museums and parodied by “Saturday Night Live.” Later this year, they will star in “Unfrosted: The Pop-Tart Story,” a farcical chronicle of the race in the 1960s to win the breakfast-pastry wars, directed by and starring the comedian (and Pop-Tarts enthusiast) Jerry Seinfeld.

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