Headline: Washington Post, 2/11/2024
DVR systems helped drive interest in the halftime show in the days after the Super Bowl. Because Jackson’s breast had appeared for only a split second, viewers who watched in real time wanted to make sure they hadn’t imagined it. Those who hadn’t watched it live wanted to see what everyone was talking about. And so the “wardrobe malfunction” became the most replayed moment ever on TiVo and drove demand for the product. “
People could watch it again and again and again,” Ditum said, “and they wanted to.” [emphasis added]
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