Reported in Juicero, Start-Up With a $700 Juicer and Top Investors, Shuts Down. (The New York Times, 9/1/2017)
Original 7/17/2017 post, "The answer to the question is an emphatic 'no'", starts here.
Dissed in FiveThirtyEight's Significant Digits for Monday, July 17, 2017 (subscribe here)
Juicero is a start up that seeks to bring fresh pressed juice to the masses. Before January, the company priced each juice pack at about $5 to $7 and the juice pressing machine at $699, before later dropping to $399. Here’s the issue though: a Bloomberg investigation found (and shown in the above video) that you could just use your hands to squeeze the juice out of the packs rather than paying for the hardware. Based on my own estimates, more people have hands than $399 to drop on a fancy juice pressing machine. Juicero announced last week they’re laying off 25 percent of their staff and will drop the price of their still superfluous press to the $200 price range.