Pew Research Reports on Big One-Month Jump in Ereader/Tablet Ownership

You are more likely to own an ereader or tablet is you are in the 30-49 age range, a college graduate, and have a household income greater than $75,000.

Curious about the ereader drop from May to August 2011

Tablet and E-Book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period. (Pew Research, 1/23/2012)

Excerpt: The findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.