Thursday, April 16, 2009

Charging for Content? Good Luck With That!

Link to April 10 post, "Teens Love Aggregation and 'Free', Newspaper Study Finds".

Some findings of the study conducted by Northwestern University's Media Management Center.
  • Don't overload them. Less is more: Reduce the volume of information.
  • Create home pages that satisfy.
  • Include visuals with anything that matters.
  • Convey what's important with a clear, visual hierarchy.
  • Avoid pages that require too much scrolling or clicking.
  • Break up information into management chunks.

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