Sunday, December 8, 2019

Demographics of top 5 Hallmark-movie fantasy destinations

Abandon big city, fall in love, repeat: Live out your Hallmark-movie fantasies in these 5 festive towns. (Washington Post, 11/29/2019)
The Hallmark Channel is celebrating the 10th anniversary of its Countdown to Christmas, a tradition that, this year, started 60 days before the actual holiday with the release of 40 new seasonal movies to a collection of titles some 232 strong. The plots contain overlapping themes often involving some sort of homecoming, some sort of a hometown hunk, some multigenerational problem-solving, and, of course, some sort of sweater-wearing. The movies tend to transport busy corporate types from cities to deeply quaint towns where they find love or, at the very least, the spirit of Christmas.

Sources:  U.S. Census Bureau QuickFacts, Wikipedia

Related reading:
Why Are Hallmark Movie Casts So White? We Asked The CEO.  (International Business Times, 12/27/2019)
"I feel like this is an industry-wide problem," Abbott told IBT. "Others have made a little more progress than we have made, granted, but, at the same time, certainly we, as a brand and as an organization, we have a great track record of doing the right thing and I think that you will see significant change over the years as we continue to evolve our content."
Hallmark Channel Struggles to Give Diversity a Home for the Holidays.  (Hollywood Reporter, 11/27/2019)"
I think that generalization isn't fair either, that we just have Christmas with white leads," Abbott told The Hollywood Reporter's TV podcast, TV's Top 5, in a Nov. 15 interview (with hosts Lesley Goldberg and Daniel Fienberg) when asked about Hallmark's prioritization on attracting a broad audience vs. creating content that reflects society. "In terms of broadening out the demographic, it’s something we’re always thinking about, always considering and we’ll continue to make the movies where the best scripts are delivered to us and what we think have the most potential."

No comments: