Note the 'baseline': "at least once a month".
Wonder what "at least once a week" looks like.
Excerpt: In 2010, seniors ages 65 and older made up 13% of the US population. By 2030, when baby boomers will have aged into the cohort, the US Census Bureau predicts nearly one in five Americans will be seniors—a marketing target that should not be ignored.
eMarketer estimates that as of 2011, less than half of this population will be online. But internet penetration will increase steadily as more tech-savvy boomers become seniors. By 2015, eMarketer forecasts, there will be over 26 million senior internet users in the US.
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