Thursday, August 22, 2019

Why would anybody still bank with Wells Fargo?

Wells Fargo Closed Their Accounts, but the Fees Continued to Mount.  (The New York Times, 8/16/2019)

Original 1/27/2019 post, "GET ME REWRITE!  This is about an expensive ad in the Sunday New York Times", starts here.

Just how expensive?  Maybe you can figure it out.

BACK STORY.  How Wells Fargo's cutthroat corporate culture allegedly drove bankers to fraud.  (Vanity Fair, Summer 2017)
Most Americans have assumed their bank accounts are sacrosanct. But with the major scandal unfolding at Wells Fargo, angry former employees illuminate the alarming pressure that allegedly led local bankers to defraud perhaps more than a million customers.
AS IN COSMETIC CHANGE.  Wells Fargo Launches New Brand Campaign, ‘This is Wells Fargo,’ Focused on Customer Experience.  (BusinessWire, 1/24/2019)
Are you experienced? As part of the campaign, the company also will introduce a new visual identity, including an evolved logo, modern stagecoach, and digitally friendly colors and tone. For the first time in Wells Fargo’s 167-year history, the campaign prominently features Wells Fargo team members helping customers with their everyday financial needs.

Related post:
Wells Fargo wants your trust.  (9/25/2018)

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