Thursday, August 25, 2011

College Students: Come Alive! You're in the Gadget Generation!

College Students: The Gadget Generation. (eMarketer, 8/25/2011)

Note the percentage ownership of game consoles with educational level, low to high:  64%, 61%, 58%, 49%.  Perhaps it's just likely that more undergrads and grads use their laptops for gameplaying, notes this Dad of two gameplaying and laptop-owning college students.

The table calls them "devices" but the eMarketer headline uses the term "gadget". At what point does a gadget cease to be a novelty and become a device?  (Source:  Merriam-Webster)

Come Alive 60s Style!

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