Friday, August 16, 2013

Self-Confessed "Shoe Addict" Previews the September Issue of 'Lucky'

Eva Chen, Trending Now at Lucky Magazine. (The New York Times, 8/14/2013)

Excerpt:     The question now is whether she can resuscitate the ailing Lucky, the Condé Nast shopping magazine that seemed avant-garde when it was started by Kim France in 2000, but has suffered in recent years. 

[Another area of life where circulation is a big deal.]  Circulation has remained steady at around 1.1 million since the previous editor, Brandon Holley, took over in September 2010, according to the Alliance for Audited Media. But ad dollars were down over 10 percent in the second quarter of 2013 compared to the same period in 2012, according to the Association of Magazine Media.

Anna Wintour Brings On Eva Chen to Help Save Lucky Magazine. (Fashionista, 4/10/2013)

Excerpt:   Lucky Magazine, with its drop in ad pages over the last few years (the mag dropped 38 pages in 2012) and flagging circulation, is at the top of the list, it seems.

LINKcat libraries (51 locations) that subscribe to Lucky:
  • Dane County Library Service (bookmobile)
  • Fitchburg
  • Alicia Ashman Branch (Madison)
  • Hawthorne Branch (Madison)
  • Lakeview Branch (Madison)
  • Pinney Branch (Madison)
  • Marshall
  • Monona
  • Sauk City
  • Spring Green
  • Sun Prairie
  • Verona
  • Wisconsin Rapids (McMillan Memorial)

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