Monday, April 14, 2014

E-Cig Companies Go Tutti-Frutti for Youthful Lungs

"Everything you love about a fresh Georgia peach without the fuzz."

Fruit flavors as a gateway, in other words.

E-Cig Marketing Budgets Growing by More than 100% Year over Year. (Advertising Age, 4/14/2014)

Oh, Rudy!   Lawmakers are concerned that e-cigarette companies' marketing strategies are targeting young people, a tactic from Big Tobacco's old playbook that anti-smoking advocates spent years trying to stop.

Related posts:
More on those harmless e-cigarettes.  (3/24/2014)
West Bend, SB440, and e-cigarettes.  (3/6/2014)
E-cigarette makers have a bridge (or two) for sale -- cheap!  (3/5/2014)
Analogy, metaphor, and idiom in a New York Times article on e-cigarettes.  (2/23/2014)
Heckuva job, Jenny.  (9/6/2013)
With work hard to come by, Jenny McCarthy takes a smoke break.  (8/30/2014)

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