General Mills Is Serving Wheaties, the Breakfast of Champions, to Younger Consumers. (The New York Times, 6/30/2014)
Who the frig is Grumpy Cat? For instance, General Mills this week is releasing a commercial for Honey Nut Cheerios that pairs the brand character, Buzz the bee, with the popular Internet character Grumpy Cat; the commercial was created by Saatchi & Saatchi in New York, part of the Publicis Groupe.
Only 40 views when I checked it out. But then it was just "published" today. ("The Original Grumpy Cat" video -- is it really? -- has more than 15,000,000 views.)