Tuesday, June 21, 2016

This week in the cereal aisle

General Mills' first new cereal brand since 2001.

Photo by Retiring Guy

Related articles:
How we created a new cereal brand.  (Taste of General Mills, 6/6/2016)

Related posts:
Kix just keep getting harder to find.  (6/13/2016)
Fewer of us are starting the day with a breakfast "hoop-de-do"!  (2/13/2015)
Kellogg's wants you to put out the box at bedtime.  (12/20/2014)
Decline in cereal sales bite into Kellogg's results.  (Fortune, 10/30/2014)
Americans aren't eating their Wheaties.  (CNN Money, 9/18/2014)
Cereals Begin to Lose Their Snap, Crackle, and Pop.  (The New York Times, 9/10/2014)
Why Don't Americans Like Breakfast Cereal Anymore? The once-loved product whose sales went soggy.  (Adweek, 8/14/2014)
I imagine General Mills has done the research, but what if this is the case?  (7/1/2014)
Maybe it's the rainbow colors.  (7/1/2014)
They still call it 'breakfast cereal'.  (2/14/2014)
Cereal killers:  Americans' new breakfast habits.  (CNBC, 8/23/2013)

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