Friday, November 20, 2015

Kmart's bluelight special. Likely too little, too late

Not major-league excitement in Bennington, Vermont.

Kmart resurrects the Bluelight Special.  (Milwaukee Journal Sentinel,
The Bluelight Special campaign, which was relaunched Nov. 1 with new TV ads and new blue signs throughout the stores, is part of a larger effort to bring back the fun in shopping, attract more families and re-establish the Kmart brand, said Jaime Stein, spokeswoman for Sears Holdings, which owns Kmart.

The first Kmart opened in 1962 in Garden City, Michigan.  The company opened 62 more stores by the end of 1963.  A total of 122 were in operation by 1966.

53 years later, it's not a pretty picture.

Kmart's sales have fallen off a gigantic cliff.  (CNN Money, 6/8/2015)

Kmart operated 2,165 stores in 2000.  The current number is 978,  Annual sales have declined 67% since then.

Kmart World

Those were the days.

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