Get ready for a barrage of commercials, southeastern Wisconsin.
First urgent care clinic franchise in Wisconsin to open. (Milwaukee Journal Sentinel, 11/12/2014)
The convenience of the clinics and the number of people without a primary care physician are in his favor. Damico noted that the increase in health plans with high deductibles has made patients more aware of costs and more open to getting care in new settings.
Sounds like a market-ba$ed not a healthcare-based, decision to me.
Would Mark Damico ever consider opening a clinic in, say, Marinette, Vilas or Waupaca counties?
Don't count on it. He obtained the rights to open 5 clinics in southeastern Wisconsin.