Tuesday, September 3, 2019

Got milk? Well, maybe, but increasingly it's not from a dairy farm

Reported in DAIRYLAND IN DISTRESS.   Americans love soda, fancy water and fake milk. Can the dairy industry keep up?  (Milwaukee Journal Sentinel, 8/30/2019)

The original (1993) "Got Milk?" commercial.

The long-running series of commercials received lots of attention, lots of awards, but didn't do what they were supposed to do:  Increase per capita milk consumption.

Source:  USDA (red line and text box added)

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