Graphic found at Plant Based Foods Association
Reported in DAIRYLAND IN DISTRESS. Americans love soda, fancy water and fake milk. Can the dairy industry keep up? (Milwaukee Journal Sentinel, 8/30/2019)
The original (1993) "Got Milk?" commercial.
The long-running series of commercials received lots of attention, lots of awards, but didn't do what they were supposed to do: Increase per capita milk consumption.
Source: USDA (red line and text box added)