Sunday, March 4, 2018

UPDATE. Donald Trump and his 'easy-to-win' trade war is a disaster-in-the-making for Harley-Davidson

Harley-Davidson's U.S. sales are down 12% since 2015, while international have declined less than 2%.  

European Union proposes tariffs on Harley-Davidson motorcycles.  (Milwaukee Journal Sentinel, 3/3/2018)
Harley sales in Canada are up 4.3% since 2015.  Trump has said he would impose a 25% tariff on steel imports and a 10% tariff on aluminum imports, a move welcomed by the U.S. steel industry but opposed by manufacturers of metal products. 
The EU said earlier its response would be “swift, firm and proportional.” 
Canadian Prime Minister Justin Trudeau said Trump's planned steel and aluminum tariffs are "absolutely unacceptable" and would cause serious disruption of markets on both sides of the border.

Related post:
Will Donald Trump lose his edge in Manitowoc County with his 'easy-to-win' trade war?  (3/4/2018)

Original 12/27/2017 post, "Harley sales continue to decline", starts here.

Reported in Amid Sales Drop, Harley-Davidson Wants to Teach More to Ride.  (U.S. News and World Report, 12/26/2017)
The sales decline continues. Harley sold 124,777 new motorcycles through nine months in 2017, down from 135,581 during the same period the previous year, according to the company's most recent earnings report.

Graph found at 12 Motorcycle Statistics That'll Floor You.  (Motley Fool, 3/5/2017)

Other tidbits:
  • California leads in sales with 13.7% of total
  • Women comprise 14% of motorcycle owners in 2014, up from 6% in 1990.
  • Median age is 47, up from 32 in 1990 and 40 in 2009
  • Median household income in 2014:  $62,200

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