Saturday, July 19, 2014
Mission Not Accomplished
27,000 people, some as old as 85, get MATC recruiting letter targeting recent high school grads. (Wisconsin State Journal, 7/18/2014)
Marketing gone wrong. In all they sent out 27,000 of the letters and started hearing back soon from people long removed from high school who obviously should not have been on the list, she said. Recipients they've heard from range from age 35 to 85 and all reside within the district's enrollment area. Saffran said the vendor [InfoGroup] told the college that some 2014 high school graduates -- the intended targets -- also received the letter but she hasn't been able to verify it as of Friday afternoon.