Tuesday, March 30, 2010

Adweekmedia's 2010 Magazine Hot List Top 10

The LINKcat status report

Link to March 29 Mediaweek report.

Excerpt:    Traditionally, the annual Hot List and 10 Under 60 Hot List recognized those magazines with a track record of standout advertising revenue and page growth. But in light of last year’s industry declines and magazines’ efforts to grow their business via other platforms, ad-page growth alone no longer does justice to magazines’ relevance.

While we didn’t abandon ad pages, we put greater focus on other measures of success this year, including circulation quality, with particular attention to newsstand sales, strength of engagement, smart brand extensions, and ability to find new ways to engage consumers and charge them for content
.  [Emphasis added.]

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