Wednesday, December 29, 2010

Mashable: 5 E-Book Trends That Will Change the Future of Publishing

Link to December 27 Mashable post by Philip Ruppel, president of McGraw-Hill Professional.

1. Enhanced e-books are coming and will only get better. Imagine video that shows how to fix a leaky faucet or solve complex math problems in statistics; audio that pronounces foreign language words as you read them, and assessment that lets you check what you remember and comprehend what you just read. These interactive features and more are being developed now and will be on the market in a matter of weeks, not months.

2. The device war is nearly over. Because most developers are developing e-reader software that will work on multiple other devices (Kindle also works on the iPad, iPhone, and computers, for example), consumers will care less about the device and more about the user experience of the e-reader software, portability of titles from one device to another, and access to a full catalog of titles.

3. The $9.99 e-book won’t last forever. The real opportunity for publishers will be to develop e-books that offer the kind of interactive features mentioned above. Our customers will demand interactive books that provide a much better, more informed and enriching experience. For them, the experience (not the cost) is often the primary driver.

4. The contextual upsell will be a business model to watch .....going nowhere.

5. Publishers Will Be More Important Than Ever. At McGraw-Hill, the average technical and reference book engages teams of editors, copy editors, proofreaders and designers to produce a single book. In the digital world, the role of publishers will be larger as new technologies provide for an even greater user and learning experience. If people can be bothered to care about the facts.

Related articles:
Christmas 2010 the tipping point for ebooks?  (12/24/2010)
Ereader as brown paper bag.  (12/9/2010)
The ebook reader compatibility surprise.  (12/3/2010)
Ereader ownership:  Survey says....  (11/30/2010)
David Carnoy asks, "Does the Kindle pay for itself?" (11/29/2010)
Need to repair that ebook reader?  (11/19/2010)
Who uses an ereader:  Survey says....  (9/22/2010)
Book industry wrestles with print vs. pixels.  (9/2/2010)
Coming soon to a screen near you:  Ads in ebooks.  (8/20/2010)
Ebooks now comprise 8/5% of book sales. (8/12/2010)
Genre paperback publishers drops print.  (8/6/2010)
Ebooks and libraries.  (5/4/2010)
Ebooks eliminate a free form of adversiting:  the book jacket.  (3/31/2010)
Ebooks: another round of false promises?  (3/19/2010)
The skinny on ebooks.  (3/8/2010)
Hardcover vs. ebook:  Breaking down the costs.  (3/1/2010)

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